Privacy Policy — Trillium Lincoln

Last Updated: July 2026

Trillium Lincoln is committed to protecting your privacy. This policy explains how we collect, use, store, and protect personal information in accordance with PIPEDA and other Canadian privacy laws.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

1. Information We Collect – We may collect:

• name, email address, phone number
• vehicle preferences and purchase inquiries
• service appointment details
• website usage data (cookies, analytics, IP address)
• financing or trade-in information voluntarily provided

We do not collect government ID, financial account numbers, or sensitive personal data unless voluntarily submitted for financing purposes.

2. How We Use Your Information – We may use personal information to:

• respond to inquiries
• schedule service appointments
• process financing applications
• provide quotes or vehicle information
• improve user experience
• send dealership updates, promotions, or service reminders (optional)

Customers may unsubscribe from marketing communications at any time.

3. Cookies & Tracking Technologies – We use cookies to:

• improve Website performance
• analyze traffic and user behaviour
• personalize browsing experience

See our Cookies Policy for details.

4. Sharing of Information – We may share information with:

• Lincoln Automotive Financial Services
• Ford Motor Company of Canada
• trusted service providers (e.g., analytics, advertising platforms)

We do not sell personal data.

5. Security

We take reasonable administrative, technical, and physical measures to safeguard personal information.

6. Access & Correction

You may request access to or correction of your personal information by contacting us directly.

7. Contact

For privacy inquiries:

Email: clientcare@trilliumlincoln.com

Phone: 705-435-7609